Desheng Company "honest, hardworking, loving, do not cut corners" for the corporate culture, "are equal occupational status, professional level of advance scientific" as the concept of employment. High-level Ruby convinced: "system can only be effective on the gentleman, for the villain, the power of any good system will be greatly reduced, or is invalid." Desheng Company called on people to first be a qualified staff, should strive to make itself into a gentleman.