Bring happiness to sales

                                                                                                   From "China Petrochemical News" section 4329

A very funny joke about marketing: the boy told the girl, I love you, you are my dream of angels, to marry me right - this is marketing; boy told the girl, our family is very rich, there are three houses you marry me, we are married - this is the promotion; the boy did not say anything to the girl, the girl, but as his own behavior and temperament of the dumping - this is marketing; girls face the boys did not even seen, but everyone in the boys boast good - this is called brand.

 Perhaps the reason is very deep marketing. But, why consumers choose to buy? Everyone has reasons for each person; the reasons may be simple, but behind with simple expectations.

Today in the developed market economy, consumers are driving to a gas station, in the pursuit of what?

The pursue of cheap? Is no. Selling cheap products is good, but the best-selling, is not always the cheapest kind.

Pursue of optimal performance? Is no. Performance has no doubt a good product competitiveness, but rational consumers would never pay to measure their own needs and ... ...

Consumers want to buy, not just a monotonous products, as well as the joy and look forward to carrying it. We look forward to a better life, is all marketing, promotion, marketing and even the brand. As employees, should strive to allow consumers to get his desired happiness and hope. This is technology marketing.